Powered by People, Enabled by AI, for People
NewsBlast is an AI-enabled public relations and communications consultancy specialising in public affairs, public relations, media relations, crisis communications and strategic content. We deliver integrated digital and communication strategies that generate visibility, credibility and sustainable growth for B2B and B2C.
Why NewsBlast
Today, reputation moves faster than ever. Your customers, investors and stakeholders form opinions through what they read, search and hear, often before you speak. In this landscape, thoughtful PR, credible narratives and informed decision-making are essential to trust.
NewsBlast helps organisations navigate this complexity with human insight supported by AI, shaping perception, strengthening reputation and ensuring your voice is heard with clarity and intention.
Explore the ideas, reflections and stories shaping our approach to reputation and communication.
Unfiltered AI: the risk of drowning communication in disposable content
An analysis of a growing phenomenon: AI slop.
On YouTube, AI-generated videos (babies in space, cats in surreal soap operas, recreated public figures) are now attracting millions of views. In July, 9 of the 100 fastest-growing channels were exclusively producing this type of content.
For communication, this means more than noise: it represents an erosion of trust and the loss of authentic narratives. And European data confirms it — 84% support careful AI regulation, and most people associate trust with a visible human presence.
The answer? Transparency, curation and responsible use of AI, as demonstrated by VG, the BBC and El País.
Technology is inevitable. Quality is not optional.
Create from scratch or with artificial intelligence?
Create from scratch? Only if "scratch" comes with data, context and time to think.
The idea that creativity is somehow more "pure" without artificial intelligence is appealing - but unrealistic. There is a dangerous romanticism around "creating from nothing", a resistance without strategy. That is why it is urgent to integrate AI with vision, ethics and intention.
Because AI doesn't steal critical thinking. It frees it.
It is not the end of creativity. It is the opportunity to deepen it.
But for that to happen, we need to stop being afraid.
Afraid of losing control. Afraid of change.
To communicate intelligently today means this:
Knowing how to integrate the artificial without losing the human.
And leading the change, before we are overtaken by it.
Our clients move the world forward. We make sure their reputation reflects it.
Ready to clarify your story, sharpen your strategy and build the reputation you deserve? Fill in the form and we'll be in touch shortly.
FAQ
What does NewsBlast specialise in?
NewsBlast focuses on reputation-led public relations, including public affairs, media relations, crisis communications and strategic content. We combine human insight with AI-enabled intelligence to help organisations build trust, influence perception and communicate with clarity and purpose.
How does NewsBlast use AI in PR?
AI supports our work, it never replaces human judgement.
We use intelligent tools for research, trend spotting, sentiment analysis and narrative insights. This helps our strategists make better-informed decisions while maintaining a deeply human approach to communication.
What types of organisations do you work with?
We partner with B2B and B2C organisations across financial services, technology, innovation, tourisme, culture, and the nonprofit and social impact sectors. We work best with organisations that value clarity, trust and communication with intention.
Do you offer crisis communication support?
Yes. We provide crisis preparedness, real-time advisory, message development and media handling during sensitive or high-pressure situations. Our approach is calm, clear and experienced - supported by AI-enabled monitoring where appropriate.
What can we expect when working with NewsBlast?
You work directly with senior strategists from start to finish.
No outsourcing, no handoffs, just a single, aligned team dedicated to strengthening your reputation and visibility. Expect transparency, collaboration and communication that is thoughtful, strategic and human.
How do you measure PR results?
We prioritise meaningful metrics over vanity numbers. These include media quality and relevance, narrative shift, reputation indicators, stakeholder sentiment and alignment with your organisation's strategic goals. AI tools help us monitor trends and perception, but interpretation always remains human.
Do you create content?
Yes, but always with strategy behind it.
We develop thought leadership, press materials, speeches, op-eds, reports and messaging frameworks that support your positioning and reputation. Every piece is created with purpose and intention.
How long does it take to see results?
PR is a long-term investment.
Some outcomes — such as clearer messaging or stronger media alignment — appear quickly. Broader reputation shifts require consistency and time. We outline realistic expectations and timelines during the strategy phase.
Do you work on retainer or per project?
Both.
Many clients choose retainers for ongoing PR, media relations and reputation management.
We also deliver fixed-scope projects, including narrative development, communication audits, crisis planning and message architecture.
How do we get started?
Simply contact us.
We begin with a conversation to understand your goals, challenges and context. From there, we develop a tailored communication approach aligned with your organisation's priorities and ambitions.
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