NewsBlast focuses on reputation-led public relations, including public affairs, media relations, crisis communications and strategic content. We combine human insight with AI-enabled intelligence to help organisations build trust, influence perception and communicate with clarity and purpose.

AI supports our work, it never replaces human judgement.
We use intelligent tools for research, trend spotting, sentiment analysis and narrative insights. This helps our strategists make better-informed decisions while maintaining a deeply human approach to communication.

We partner with B2B and B2C organisations across financial services, technology, innovation, tourisme, culture, and the nonprofit and social impact sectors. We work best with organisations that value clarity, trust and communication with intention.

Yes. We provide crisis preparedness, real-time advisory, message development and media handling during sensitive or high-pressure situations. Our approach is calm, clear and experienced - supported by AI-enabled monitoring where appropriate.

You work directly with senior strategists from start to finish.
No outsourcing, no handoffs, just a single, aligned team dedicated to strengthening your reputation and visibility. Expect transparency, collaboration and communication that is thoughtful, strategic and human. 

We prioritise meaningful metrics over vanity numbers. These include media quality and relevance, narrative shift, reputation indicators, stakeholder sentiment and alignment with your organisation's strategic goals. AI tools help us monitor trends and perception, but interpretation always remains human.

Yes, but always with strategy behind it.
We develop thought leadership, press materials, speeches, op-eds, reports and messaging frameworks that support your positioning and reputation. Every piece is created with purpose and intention.

PR is a long-term investment.
Some outcomes — such as clearer messaging or stronger media alignment — appear quickly. Broader reputation shifts require consistency and time. We outline realistic expectations and timelines during the strategy phase.

Both.
Many clients choose retainers for ongoing PR, media relations and reputation management.
We also deliver fixed-scope projects, including narrative development, communication audits, crisis planning and message architecture.

Simply contact us.
We begin with a conversation to understand your goals, challenges and context. From there, we develop a tailored communication approach aligned with your organisation's priorities and ambitions.