We understand your industry because we work alongside it every day.
We're present in the conversations that matter, informed by the media agenda and engaged with the trends shaping your sector.
We know the channels that influence your audiences and the messages that resonate.
This means less time getting up to speed and more time delivering thoughtful strategy, clarity of narrative and communication that drives meaningful outcomes.
Whether you're an emerging organisation defining your space or an established brand preparing for a new phase of growth, we bring sector insight, strategic thinking and AI-enabled intelligence to strengthen reputation and achieve measurable results.
Financial Services
Trust, clarity and credibility are essential in financial services.
We help organisations communicate with precision and purpose - from regulatory moments to strategic announcements - ensuring their narrative is understood by customers, investors, policymakers and the media.
Our approach combines sector knowledge with AI-enabled insight to strengthen reputation, support leadership visibility and guide communication in complex, highly regulated environments.
Technology
Innovation moves fast - trust must keep pace.
We help technology companies communicate complex ideas with clarity, build credibility with investors, customers and partners, and shape narratives that cut through noise in a highly competitive landscape.
From product launches to strategic positioning and regulatory moments, we bring sector insight, reputation expertise and AI-enabled intelligence to help tech organisations grow with purpose, strengthen visibility and earn long-term trust.
Tourism
Tourism thrives on perception and trust.
We help destinations and tourism brands communicate authentically, manage reputation across different markets and navigate the fast-moving dynamics of media and public opinion.
Our work strengthens visibility, supports stakeholder engagement and builds narratives that elevate the value and distinctiveness of each destination.
Innovation & Future-Focused Industries
Innovation requires explanation, context and trust.
We help emerging companies, tech innovators and transformation-driven organisations communicate complex ideas in a clear and accessible way - translating vision into narratives that inspire confidence.
With AI-enabled insight and strategic communication, we support brands preparing for growth, investment or category creation.
Nonprofit & Social Impact
For organisations creating social value, communication must be credible, human and grounded in purpose.
We help nonprofits, foundations and social impact organisations articulate their mission clearly, build trust with partners and donors, and communicate evidence of real-world impact.
Our strategic and reputation-led approach reinforces legitimacy and strengthens the connection with the communities they serve.
Culture & Creative Industries
Culture relies on meaning, connection and narrative.
We support cultural institutions, venues and creative organisations in telling stories that resonate with audiences, partners and the media, while strengthening long-term reputation and visibility.
From communication strategy to narrative development and positioning, we help shape messages that reflect identity, purpose and artistic impact - ensuring cultural work is understood, valued and seen.
FAQ
What does NewsBlast specialise in?
NewsBlast focuses on reputation-led public relations, including public affairs, media relations, crisis communications and strategic content. We combine human insight with AI-enabled intelligence to help organisations build trust, influence perception and communicate with clarity and purpose.
How does NewsBlast use AI in PR?
AI supports our work, it never replaces human judgement.
We use intelligent tools for research, trend spotting, sentiment analysis and narrative insights. This helps our strategists make better-informed decisions while maintaining a deeply human approach to communication.
What types of organisations do you work with?
We partner with B2B and B2C organisations across financial services, technology, innovation, tourisme, culture, and the nonprofit and social impact sectors. We work best with organisations that value clarity, trust and communication with intention.
Do you offer crisis communication support?
Yes. We provide crisis preparedness, real-time advisory, message development and media handling during sensitive or high-pressure situations. Our approach is calm, clear and experienced - supported by AI-enabled monitoring where appropriate.
What can we expect when working with NewsBlast?
You work directly with senior strategists from start to finish.
No outsourcing, no handoffs, just a single, aligned team dedicated to strengthening your reputation and visibility. Expect transparency, collaboration and communication that is thoughtful, strategic and human.
How do you measure PR results?
We prioritise meaningful metrics over vanity numbers. These include media quality and relevance, narrative shift, reputation indicators, stakeholder sentiment and alignment with your organisation's strategic goals. AI tools help us monitor trends and perception, but interpretation always remains human.
Do you create content?
Yes, but always with strategy behind it.
We develop thought leadership, press materials, speeches, op-eds, reports and messaging frameworks that support your positioning and reputation. Every piece is created with purpose and intention.
How long does it take to see results?
PR is a long-term investment.
Some outcomes — such as clearer messaging or stronger media alignment — appear quickly. Broader reputation shifts require consistency and time. We outline realistic expectations and timelines during the strategy phase.
Do you work on retainer or per project?
Both.
Many clients choose retainers for ongoing PR, media relations and reputation management.
We also deliver fixed-scope projects, including narrative development, communication audits, crisis planning and message architecture.
How do we get started?
Simply contact us.
We begin with a conversation to understand your goals, challenges and context. From there, we develop a tailored communication approach aligned with your organisation's priorities and ambitions.
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