What we do
NewsBlast is your trusted partner in reputation-led growth, delivering strategic public relations and communication programmes that build trust, strengthen authority and ensure meaningful visibility: in the media and in AI-driven search.
Let us tailor a communications program so your audiences understand you, trust you and choose you.
Public Relations
Strategic PR that strengthens reputation and builds trust.
We help organisations tell their story with clarity and intention, ensuring their voice is credible, consistent and aligned with the audiences that matter most.
What we do:
• Message architecture and narrative development
• Press office and media outreach
• Thought leadership and executive profiling
• Reputation-led storytelling
• AI-enabled insight to refine positioning and opportunities
Public Affairs
Guiding organisations through the policies, debates and decisions that shape their operating environment.
We help you understand the context, anticipate risks and communicate effectively with public institutions, regulators and civic stakeholders.
What we do:
• Policy intelligence and monitoring
• Stakeholder mapping and engagement
• Briefings and position papers
• Preparation for meetings and public hearings
• Issues identification and early-warning insights
Media Relations
Connecting your organisation with the right journalists, outlets and conversations.
We build credible relationships and create opportunities for visibility that reinforce reputation rather than noise.
What we do:
• Media strategy and press materials
• Targeted pitching based on relevance, not volume
• Interview preparation and message coaching
• Media landscape analysis using AI-enabled tools
• Narrative consistency across earned channels
Crisis Communications
Calm, clarity and strategy when it matters most.
We help organisations prepare for crises before they happen and support them through high-pressure moments with disciplined, composed communication.
What we do:
• Crisis preparedness and scenario planning
• Real-time advisory and message development
• Media handling during high-risk situations
• Monitoring and sentiment analysis
• Post-crisis narrative rebuilding
Strategic Content
Content that builds authority, shapes perception and strengthens reputation.
Every piece we create has a purpose: clarity, trust and meaningful connection.
What we do:
• Thought leadership and opinion articles
• Speeches and executive communication
• Reports, briefings and strategic documents
• Editorial content for reputation building
• AI-supported research and analysis
Reputation Strategy
Reputation is your most valuable long-term asset. We help you understand it, protect it and grow it.
Our approach combines human insight with intelligent tools to evaluate perception and shape the narrative around your organisation.
What we do:
• Reputation audits and stakeholder analysis
• Narrative and positioning frameworks
• Risk mapping and trust indicators
• Ongoing advisory for leadership teams
• Reputation dashboards supported by AI insight
AI-Enabled Insight & Intelligence
Technology that enhances judgement, never replaces it.
We use AI to inform decisions, spot opportunities and understand how narratives evolve - always filtered through human expertise.
What we do:
• Sentiment and trend analysis
• Media and narrative intelligence
• Early-warning signals for issues and crises
• Stakeholder perception insights
• Patterns and data that strengthen strategy
FAQ
What does NewsBlast specialise in?
NewsBlast focuses on reputation-led public relations, including public affairs, media relations, crisis communications and strategic content. We combine human insight with AI-enabled intelligence to help organisations build trust, influence perception and communicate with clarity and purpose.
How does NewsBlast use AI in PR?
AI supports our work, it never replaces human judgement.
We use intelligent tools for research, trend spotting, sentiment analysis and narrative insights. This helps our strategists make better-informed decisions while maintaining a deeply human approach to communication.
What types of organisations do you work with?
We partner with B2B and B2C organisations across financial services, technology, innovation, tourisme, culture, and the nonprofit and social impact sectors. We work best with organisations that value clarity, trust and communication with intention.
Do you offer crisis communication support?
Yes. We provide crisis preparedness, real-time advisory, message development and media handling during sensitive or high-pressure situations. Our approach is calm, clear and experienced - supported by AI-enabled monitoring where appropriate.
What can we expect when working with NewsBlast?
You work directly with senior strategists from start to finish.
No outsourcing, no handoffs, just a single, aligned team dedicated to strengthening your reputation and visibility. Expect transparency, collaboration and communication that is thoughtful, strategic and human.
How do you measure PR results?
We prioritise meaningful metrics over vanity numbers. These include media quality and relevance, narrative shift, reputation indicators, stakeholder sentiment and alignment with your organisation's strategic goals. AI tools help us monitor trends and perception, but interpretation always remains human.
Do you create content?
Yes, but always with strategy behind it.
We develop thought leadership, press materials, speeches, op-eds, reports and messaging frameworks that support your positioning and reputation. Every piece is created with purpose and intention.
How long does it take to see results?
PR is a long-term investment.
Some outcomes — such as clearer messaging or stronger media alignment — appear quickly. Broader reputation shifts require consistency and time. We outline realistic expectations and timelines during the strategy phase.
Do you work on retainer or per project?
Both.
Many clients choose retainers for ongoing PR, media relations and reputation management.
We also deliver fixed-scope projects, including narrative development, communication audits, crisis planning and message architecture.
How do we get started?
Simply contact us.
We begin with a conversation to understand your goals, challenges and context. From there, we develop a tailored communication approach aligned with your organisation's priorities and ambitions.
Sign up for our Newsletter
NewsBlast is committed to protecting and respecting your privacy, and we'll only use your personal information to administer your account and to provide the products and services you requested from us. You can unsubscribe from these communications at any time.