Methodology
In strict
respect with the Stockholm Code our methodology has its bases on the creation
and optimization of communication strategies by allying public relations
credibility and influence at the social media level.
The endorsement of a certain narrative through the media or a certain opinion maker confers credibility, while an adequate social media positioning creates an exponential growth of their range of influence.
Through the synergy of these two areas: "Corporate Positioning" and "PR Social Media", we help our clients to reach their target audience, such as journalists, investors, analysts, collaborators, business partners, amongst others.
About the International Communications Consultancy Organization (ICCO) Stockholm Code
The Stockholm Code defines the Public Relations companies professional's norms, not coinciding with the personal convictions or national ethical norms, rules and laws.
- Objective Counseling
PR consultancies may not have interests that might compromise their role as independent consultants.
They
should approach their clients with objectivity in order to help the client
adopt the optimum communications strategy and behavior.
- Social Responsability
An open society, freedom of speech and a free press create the context for the profession of PR. Consultants operate within the scope of this open society.
They comply with its rules and they work with clients that share the same approach.
- Confidentiality
Trust is at the heart of the relationship between a client and a PR consultancy.
Information that has been
provided in confidence by a client and that is not publicly known should not be
shared with other parties without the consent of the client.
- Integrity of Information
PR consultancies should not knowingly mislead an audience about factual information or about the interests a client represents.
Consultancies must make their best efforts to strive for accuracy.
- Achievement of Goals
Consultancies must work with clients to establish clear expectations in advance about the output of their efforts.
They must define specific goals and then work to deliver on their promises.
Consultancies must not offer guarantees which are not supportable or
which compromise the integrity of the channels of communication.
- Conflicts
Consultancies may represent clients with conflicting interests.
Work may not start for a conflicting
interest without the current client first being offered the opportunity to
exercise the rights under any contract between them and the consultancy.
- Representation
Consultancies may refuse or accept an assignment based on the personal opinions of the firm's management or the organization's focus.
- Governance and Business Practices
Public relations consultancies are committed to ethical behavior and implementation of best business practices in dealing with all audiences.